King Plow Event Gallery

May 16
2:00 PM - 7:30 PM
887 West Marietta St NW
Atlanta, GA 30318
United States
AI, voice search, and digital assistants are fundamentally changing the way consumers interact with your business. At Yext on Tour, we'll explore how the digital knowledge about your people, places, and products can provide a strong foundation for your brand and help you be a leader in the age of intelligent services.
  • 1:30pm - 2:00pm


    2:00pm - 2:10pm

    Welcome to Yext on Tour

    • VP, Marketing, YextPhoto

      Liz Walton

      VP, Marketing, Yext
    2:10pm - 2:35pm

    The Rise of Intelligent Services

    • CEO & Co-Founder, YextPhoto

      Howard Lerman

      CEO & Co-Founder, Yext
    The way consumers seek information is changing. With the rise of connected devices, machine learning and AI assistants, search is getting smarter. Answers are provided quickly and powered by a complex set of data. Learn how you can maintain control while technology shapes your customer's decision process.
    2:35pm - 3:05pm

    Power Your Business: The Yext Knowledge Engine

    • Chief Strategy Officer, YextPhoto

      Marc Ferrentino

      Chief Strategy Officer, Yext
    • Director of Product Marketing, YextPhoto

      Erin Jaeger

      Director of Product Marketing, Yext
    Marc Ferrentino, Yext’s Chief Strategy Officer, shares the latest and greatest updates to the Yext Knowledge Engine and provides an exclusive look at innovations to come.
    3:05pm - 3:20pm

    How Structured Data Changes Your Job

    • VP, Industry Insights, YextPhoto

      Duane Forrester

      VP, Industry Insights, Yext
    Structured data is eating the web; results are becoming answers; 50% of searches will be voice searches by 2020; how will these trends change how you do your job? Duane Forrester, Yext’s VP of Industry Insights, shares how he learned to stop worrying and love structured data.
    3:20pm - 3:50pm


    3:50pm - 4:15pm

    CCO to CMO

    • Chief Customer Officer, YextPhoto

      Wendi Sturgis

      Chief Customer Officer, Yext
    • CMO, Captain D'sPhoto

      Bob Kraut

      CMO, Captain D's
    Join Yext Chief Customer Officer, Wendi Sturgis, for a fireside chat with an inspiring local CMO to discuss how they are harnessing technology to respond to consumers’ insatiable demand for accurate, timely information.
    4:15pm - 4:45pm

    Microsoft, Bing & Cortana: Intelligent Services and Your Brand

    • Search Evangelist, MicrosoftPhoto

      Christi Olson

      Search Evangelist, Microsoft
    Christi Olson, Microsoft's Search Evangelist, will share her thoughts on the rise of voice technologies like Cortana and other intelligent services powered by AI and structured data.
    4:45pm - 5:30pm

    Panel Discussion: The Intelligent Future

    • EVP, Small Business and Partner, YextPhoto

      Jonathan Cherins

      EVP, Small Business and Partner, Yext
    • Managing Director, Southeast, Resolution MediaPhoto

      Jeff Campbell

      Managing Director, Southeast, Resolution Media
    • Digital Marketing Supervisor, Arby'sPhoto

      Sonja Uppal

      Digital Marketing Supervisor, Arby's
    • Vice President, Digital Product Management, VivialPhoto

      Todd Renard

      Vice President, Digital Product Management, Vivial
    Hear from technology, brand, and agency leaders about how emerging intelligent technologies, such as AI, intelligent personal assistants, and autonomous vehicles are changing the way that we find and experience products and brands, and engage with one another.
    5:30pm - 7:30pm

    Cocktails & Conversation