The Joule

June 15
2:00 PM - 7:30 PM
1530 Main St
Dallas, TX 75201
United States
AI, voice search, and digital assistants are fundamentally changing the way consumers interact with your business. At Yext on Tour, we'll explore how the digital knowledge about your people, places, and products can provide a strong foundation for your brand and help you be a leader in the age of intelligent services.
  • 1:30pm - 2:00pm


    2:00pm - 2:10pm

    Welcome to Yext on Tour

    • President & Chief Revenue Officer, YextPhoto

      Jim Steele

      President & Chief Revenue Officer, Yext
    • VP, Marketing, YextPhoto

      Liz Walton

      VP, Marketing, Yext
    2:10pm - 2:35pm

    The Rise of Intelligent Services

    • CMO, YextPhoto

      Jeff Rohrs

      CMO, Yext
    The way consumers seek information is changing. With the rise of connected devices, machine learning and AI assistants, search is getting smarter. Answers are provided quickly and powered by a complex set of data. Learn how you can maintain control while technology shapes your customer's decision process.
    2:35pm - 3:05pm

    Power Your Business: The Yext Knowledge Engine

    • Chief Strategy Officer, YextPhoto

      Marc Ferrentino

      Chief Strategy Officer, Yext
    • Director of Product Marketing, YextPhoto

      Erin Jaeger

      Director of Product Marketing, Yext
    Marc Ferrentino, Yext’s Chief Strategy Officer, shares the latest and greatest updates to the Yext Knowledge Engine and provides an exclusive look at innovations to come.
    3:05pm - 3:20pm

    CCO to CMO

    • Chief Customer Officer, YextPhoto

      Wendi Sturgis

      Chief Customer Officer, Yext
    • CMO, HealthMarketsPhoto

      Mike Stahl

      CMO, HealthMarkets
    Join Yext Chief Customer Officer, Wendi Sturgis, for a fireside chat with one of our great customer CMOs to discuss how they are harnessing technology to respond to consumers’ insatiable demand for accurate, timely information.
    3:20pm - 3:50pm


    3:50pm - 4:15pm

    How Structured Data Changes Your Job

    • VP, Industry Insights, YextPhoto

      Duane Forrester

      VP, Industry Insights, Yext
    Structured data is eating the web; results are becoming answers; 50% of searches will be voice searches by 2020; how will these trends change how you do your job? Duane Forrester, Yext’s VP of Industry Insights, shares how he learned to stop worrying and love structured data.
    4:15pm - 4:45pm

    Microsoft, Bing & Cortana: Intelligent Services and Your Brand

    • Search Evangelist, MicrosoftPhoto

      Christi Olson

      Search Evangelist, Microsoft
    Christi Olson, Microsoft's Search Evangelist, will share her thoughts on the rise of voice technologies like Cortana and other intelligent services powered by AI and structured data.
    4:45pm - 5:15pm

    Panel Discussion: The Intelligent Future

    • EVP, Small Business and Partner, YextPhoto

      Jonathan Cherins

      EVP, Small Business and Partner, Yext
    • VP, CamelotPhoto

      Paul Low

      VP, Camelot
    • AVP, Digital, Dex MediaPhoto

      Ryan Cantor

      AVP, Digital, Dex Media
    • VP of Strategy & Brand - Initiatives, TGI Friday'sPhoto

      Sherif Mityas

      VP of Strategy & Brand - Initiatives, TGI Friday's
    Hear from technology, brand, and agency leaders about how emerging intelligent technologies, such as AI, intelligent personal assistants, and autonomous vehicles are changing the way that we find and experience products and brands, and engage with one another.
    5:30pm - 7:30pm

    Cocktails & Conversation