The Pearl

May 24
2:00 PM - 7:30 PM
601 19th St
San Francisco, CA 94107
United States
AI, voice search, and digital assistants are fundamentally changing the way consumers interact with your business. At Yext on Tour, we'll explore how the digital knowledge about your people, places, and products can provide a strong foundation for your brand and help you be a leader in the age of intelligent services.
  • 1:30pm - 2:00pm


    2:00pm - 2:10pm

    Welcome to Yext on Tour

    • President & Chief Revenue Officer, YextPhoto

      Jim Steele

      President & Chief Revenue Officer, Yext
    • VP, Marketing, YextPhoto

      Liz Walton

      VP, Marketing, Yext
    2:10pm - 2:35pm

    The Rise of Intelligent Services

    • CEO & Co-Founder, YextPhoto

      Howard Lerman

      CEO & Co-Founder, Yext
    The way consumers seek information is changing. With the rise of connected devices, machine learning and AI assistants, search is getting smarter. Answers are provided quickly and powered by a complex set of data. Learn how you can maintain control while technology shapes your customer's decision process.
    2:35pm - 3:05pm

    Power Your Business: The Yext Knowledge Engine

    • Chief Strategy Officer, YextPhoto

      Marc Ferrentino

      Chief Strategy Officer, Yext
    • Director of Product Marketing, YextPhoto

      Erin Jaeger

      Director of Product Marketing, Yext
    Marc Ferrentino, Yext’s Chief Strategy Officer, shares the latest and greatest updates to the Yext Knowledge Engine and provides an exclusive look at innovations to come.
    3:05pm - 3:20pm

    How Structured Data Changes Your Job

    • VP, Industry Insights, YextPhoto

      Duane Forrester

      VP, Industry Insights, Yext
    Structured data is eating the web; results are becoming answers; 50% of searches will be voice searches by 2020; how will these trends change how you do your job? Duane Forrester, Yext’s VP of Industry Insights, shares how he learned to stop worrying and love structured data.
    3:20pm - 3:50pm


    3:50pm - 4:15pm

    CCO to CMO

    • Chief Customer Officer, YextPhoto

      Wendi Sturgis

      Chief Customer Officer, Yext
    • Growth & Digital Transformation, T-MobilePhoto

      Pete Francis

      Growth & Digital Transformation, T-Mobile
    Join Yext Chief Customer Officer, Wendi Sturgis, for a fireside chat with one of our great customer CMOs to discuss how they are harnessing technology to respond to consumers’ insatiable demand for accurate, timely information.
    4:15pm - 4:40pm

    Google Guest Speaker

    • Global Performance Solutions, GooglePhoto

      David Byrne

      Global Performance Solutions, Google
    Your job depends on you staying up to date with everything Google. In this session, Google’s experts share the company's vision for the intelligent future and how your business should prepare for it.
    4:40pm - 5:30pm

    Panel Discussion: The Intelligent Future

    • EVP, Data Partnerships, YextPhoto

      Christian Ward

      EVP, Data Partnerships, Yext
    • CMO, Blue Moon Digital, Inc.Photo

      A.J. Workman

      CMO, Blue Moon Digital, Inc.
    • Senior SEO Manager, Tailored BrandsPhoto

      Glenn Zabal

      Senior SEO Manager, Tailored Brands
    • GM/President, Townsquare InteractivePhoto

      Tim Pirrone

      GM/President, Townsquare Interactive
    • Director of Digital Product Management, Albertsons CompaniesPhoto

      Travis Killion

      Director of Digital Product Management, Albertsons Companies
    Hear from technology, brand, and agency leaders about how emerging intelligent technologies, such as AI, intelligent personal assistants, and autonomous vehicles are changing the way that we find and experience products and brands, and engage with one another.
    5:30pm - 7:30pm

    Cocktails & Conversation